6 Feb 2022
Have you heard of it? These days marketers are using video content to achieve 10 times faster results than other types of content.
Video content has become a key driver of business growth and engagement. Explainer videos have become the most popular type. They are simple, effective, and perfect for grabbing audience’s attention, showcasing your brand’s offering, or explaining ideas and concepts.
But what exactly are explainer videos, and how can they help your business? Wondering which type of explainer video would work best for you?
In this blog, we will explore everything you need to know, including 14 types of explainer videos with examples. Let’s get started!
What are Explainer Videos?
Explainer videos are a powerful way to turn complex ideas into simple, visually engaging stories. Short and to the point, they help businesses showcase their products, services, or concepts in a way that’s easy for anyone to understand.
Not all explainer videos are the same, though. Each type serves a specific purpose and caters to a particular audience, whether educating, informing, or persuading.
That’s why it’s crucial to pick the right kind of explainer video. With the right style, you can grab attention, deliver your message effectively, and leave a lasting impact on your viewers.
Why Explainer Videos Are a Must-Have for Your Brand
These days people favor clear and concise communication, and explainer videos are ideal for delivering that. Here are some more reasons why you should create explainer videos for your brand:
Simplify Complex Ideas
No one enjoys reading through long paragraphs, complicated jargon, or dull concepts. But what if you could turn these boring, complex ideas into something engaging and easy to understand?
Imagine you run a fintech company and need to explain a complicated financial concept to your audience.
Instead of overwhelming them with text, you create explainer video examples like a 2-minute explainer video - visually appealing, attention-grabbing, and simple to follow. This not only makes the concept more digestible but also keeps your audience engaged and interested.
Captures Attention Quickly
As mentioned earlier, short and explainer video examples are engaging videos, that capture attention far better than long blocks of text.
For example, if you run an e-commerce brand and want to highlight the features of your new product, a 90-second animated explainer video can work wonders on social media, grabbing attention and sparking interest in just a few seconds.
Build Trust & Credibility
Explainer videos show that your brand cares about educating its audience and building trust through transparency.
For example, a healthcare company creates a video explaining its treatment process, making patients feel more comfortable choosing their services.
Boost Engagement
Visual content, like explainer videos, is more likely to be shared and remembered, increasing your brand’s reach.For example, a SaaS company creates a quirky explainer video that goes viral, generating buzz and driving traffic to their website. Share a example here
Drive Conversions
A well-made explainer video can guide viewers toward taking action, such as signing up or making a purchase.
For example, an online learning platform uses an explainer video on its homepage, highlighting its benefits and encouraging users to start a free.
With these benefits, explainer videos have become an indispensable tool for brands to communicate effectively, engage their audience, and achieve business goals.
14 Must-Know Types of Explainer Videos (With Examples)
Animated Explainer Videos
This video uses animation to explain a product, service, or concept. Here, 2D or 3D animation is used to make attention-grabbing, easy-to-understand, and engaging content.
Animated explainer videos are best for those who want to showcase their brand in a fun and appealing manner.
Here’s an animated explainer video example:
A software company can use animated explainer videos to show how their app can simplify daily tasks for their users.
Here the animation might depict a character illustrating how to use app features and its benefits. Using bright visuals and smooth transitions can make this type of explainer video more appealing.
2D Animation Explainer Video
Another best explainer video you must try is a 2D Animation Explainer Video made using two-dimensional visuals to tell a story, explain a concept, or promote a product.
They are cost-effective, easy to produce, and highly engaging. With creative visuals and storytelling, businesses can simplify complex ideas and capture the audience's attention.
2D animation explainer video example:
Educational institutions or e-learning platforms can use 2D animation explainer videos to simplify complex subjects for students.
For instance, a science tutor can create a 2D animated video explaining how the human digestive system works.
The video can use engaging animations to illustrate each organ's role, making the topic easier to understand and remember.
3D Animation Explainer Videos
A 3D animation explainer video uses three-dimensional visuals to create lifelike animations that explain concepts, products, or services.
They are ideal for showcasing intricate details of products, processes, or concepts. Their high-quality visuals leave a lasting impression, making them perfect for industries like tech, healthcare, and manufacturing.
3D animation explainer video example:
An automotive company uses a 3D animation explainer video to demonstrate the internal mechanics of a new electric vehicle, highlighting innovative features in a visually compelling way for customers and investors.
AI Explainer Videos
Artificial Intelligence (AI) explainer videos make use of AI technology to create interactive, dynamic, and highly personalized videos.
It is considered the best explainer video because it requires minimal effort to make and is highly affordable. You can make use of apps like Trupeer.ai to create AI videos in just a few clicks.
AI explainer video example:
A tech company can create AI explainer videos like animated product demos. So, you can basically add voiceovers and on-screen text to your pre-recorded demo video and explain to your audience about complex product features in an easy way.
Kinetic Typography
Kinetic Typography videos use dynamic typography - where text is animated to move in different directions, sizes, and colors - to grab attention and emphasize key points.
The text in kinetic typography videos moves in sync with the audio or voiceover, helping viewers better understand and retain the message.
Kinetic typography can make text more dynamic, engaging, and easier to understand, especially when combined with a strong voiceover or music.
This makes it ideal for explainer videos that need to simplify information into a brief and easy-to-follow format.
Kinetic Typography Explainer Video Example:
A company offering a time management tool could use kinetic typography to show users the process of organizing tasks and staying on track.
As the voiceover explains each step, the text corresponding to that step can animate, making the instructions more visually appealing and easier to follow.
Screencast Explainer Videos
Screencast explainer videos are a type of video that uses screen recording of desktop or mobile while providing an explanation or demonstration of how a particular software, tool, or website works.
These videos typically feature a voiceover narrating the steps being shown on the screen, helping viewers understand how to use a product, navigate a website, or complete a specific task.
Many screen recording tools like Trupeer.ai allow you to capture screen and voice simultaneously and then edit the video by adding text, overlays, and annotation to highly key points.
Screencast Explainer Video Example
An example of a screencast explainer video would be a tutorial for new users of a project management software like Trello.
In the video, the screen would display the Trello dashboard, and the narrator would walk the viewer through the process of creating a board, adding tasks, and assigning deadlines.
This type of explainer video is particularly useful for software companies and tech startups looking to educate their users effectively and visually.
Live Action Explainer Videos
A live-action explainer video is a type of explainer video that uses real-life footage and actors to demonstrate a product, service, or concept.
Unlike animated explainer videos, which use animation to convey information, live-action videos rely on real people and physical settings to tell the story.
It is one of the best explainer videos used to create a personal connection with the audience by showcasing real scenarios, interactions, or customer testimonials.
Live action explainer video example:
A great example of a live-action explainer video is a video created by a file-sharing platform. In this video, real actors demonstrate how their platform can be used to store and share files, with scenes showing people using the service on their computers and mobile devices.
Whiteboard Animation Explainer Video
A whiteboard animation explainer video is a type of animated explainer video where hand-drawn illustrations are created on a whiteboard or similar surface.
These illustrations appear to be drawn in real time while a voiceover explains the topic or concept.
The video typically starts with a blank whiteboard, and as the story unfolds, the drawings are created one by one, which helps to explain the information engagingly and clearly.
Whiteboard animation explainer video example:
An edtech company can make use of whiteboard animation explainer videos. Here’s how: A tutor is seen passionately explaining a complex concept on a whiteboard, breaking it down step-by-step for a student.
The video captures the hand-drawn illustrations as the tutor guides the learner through each concept.
Once recorded, the video is brought to life with a carefully crafted voiceover, turning the visual cues into an even more engaging and digestible explanation.
This dynamic approach not only simplifies the topic but also keeps viewers hooked by presenting the information in a clear, fun, and interactive way.
Stop-Motion Animation Explainer Videos
A stop-motion animation explainer video is a type of animation where physical objects or characters are photographed frame-by-frame and then played in sequence to create the illusion of movement.
The objects or characters are moved slightly between each shot, and when the images are combined, it appears as if they’re moving smoothly.
This technique can be highly engaging, unique, and visually captivating, making it perfect for companies looking to create memorable explainer videos.
Stop-Motion Animation Explainer Video Example:
Let’s say a company that sells handmade eco-friendly products wants to explain how their products are made.
Using stop-motion animation, the company could show each step of the product creation process in a visually engaging way.
For instance, they could use clay models or paper cutouts to illustrate the raw materials being transformed into the final product.
Company Culture Explainer Videos
A company culture explainer video is a short and engaging video designed to showcase an organization’s values, mission, work environment, and overall personality.
These videos help businesses communicate what makes their company unique and why it’s a great place to work partner with, or support.
They are an effective way to attract potential employees, build trust with clients, and establish a positive brand image.
Company culture explainer video example:
A company can attract talent through a company culture explainer video. They can make a video of employees collaborating in team-building activities and having a fun and inclusive environment in their office.
Or you can create videos of employees sharing testimonials about how the company values innovation, supports career growth, and fosters a healthy work-life balance.
VR/360 Explainer Videos
A VR/360 explainer video immerses viewers in a fully interactive, virtual environment, offering a 360-degree view of a product, service, or concept.
These videos leverage virtual reality technology to create an engaging and memorable experience.
VR/360 explainer video example:
A real estate company can use a VR explainer video to give potential buyers a virtual tour of a property, helping them experience the space remotely and make informed decisions.
Cutout Animation Explainer Videos
Cutout animation explainer videos use flat, 2D characters, objects, and backgrounds that resemble paper cutouts to tell a story or explain a concept.
Their unique style grabs attention and helps brands stand out. Suitable for a wide range of industries, they effectively convey messages with clarity and charm.
Cutout animation explainer video example:
A healthcare company uses a cutout animation explainer video to educate patients about managing chronic diseases, making the information approachable and engaging.
Timeline Explainer Videos
A timeline explainer video showcases events, milestones, or the evolution of a brand, product, or concept in chronological order.
These videos use visuals like timelines, animations, and engaging narratives to illustrate the journey effectively.
These types of videos build credibility, connect emotionally with audiences, and provide a clear and memorable narrative.
Timeline Explainer Video Example:
A tech startup can create a timeline explainer video to showcase its journey from inception to becoming an industry leader, emphasizing key milestones like product launches and funding rounds.
Infographic Videos
An infographic explainer video combines visually engaging elements like charts, graphs, and illustrations to present data, statistics, or complex ideas in a simplified, digestible format.
They make data-driven content more accessible and captivating, helping audiences quickly grasp critical insights.
Businesses use them to explain trends, showcase reports, or support campaigns, ensuring viewers stay engaged while absorbing valuable information.
Example of infographic videos:
A marketing agency creates an infographic explainer video to demonstrate the ROI of their strategies using visualized case studies, making their services more persuasive to potential clients.
Now that you have explored the different types of explainer videos, it’s time to learn how to create them.
How to Choose the Perfect Explainer Video for Your Brand's Success
We have made a quick guide on how to choose a perfect type of explainer video for your brand’s success. Take a look:
Understand Your Goals
Start by defining the purpose of your video. Are you looking to educate your audience, showcase a product, or drive sales?
Your goal will determine the style and tone of the video. For instance, animated explainer videos are ideal for simplifying technical concepts, while live-action videos can add a personal touch to your message.
Know Your Audience
Younger audiences may prefer fun, animated videos, while professional audiences might appreciate sleek, whiteboard-style visuals.
So, before creating your explainer videos, research and keep in mind, who are your target audience.
Focus on Your Brand’s Personality
Your explainer video should reflect your brand’s personality. For a creative and dynamic brand, opt for motion graphics or 3D animation.
If your brand is more formal, a straightforward and professional tone might work better.
Choose the Right Production Partner
To create the best explainer videos, choose the experienced video production company like Trupeer.ai.Video production companies can help you with the scripting, design, and delivery to ensure your video achieves its intended purpose.
Keep It Concise
The best explainer videos are short, engaging, and to the point.
Aim for 60-90 seconds to capture your audience's attention without overwhelming them.
You might also like to explore tutorials on: How to make an image higher resolution on canva
Best Practices for Creating Explainer Videos
Start with a Strong Script
Focus on clarity, keeping your message concise and engaging. Your script should address the audience's pain points and provide a clear solution. The best explainer videos are brief and to the point, ideally between 60-90 seconds.
This ensures your audience stays engaged without losing interest.
Focus on Visual Appeal
Visual storytelling is key to a successful explainer video.
Use high-quality animations, graphics, or live-action footage that aligns with your brand’s identity. A clean and professional design enhances the viewer’s experience.
Prioritize Your Audience
Understand who you are speaking to and tailor your video to their preferences. Use relatable language, tone, and visuals to create a connection with your audience.
Highlight Your Brand’s Value
Make sure your video showcases what sets your brand apart. The best explainer videos effectively communicate your unique selling proposition while staying true to your brand’s voice.
Add a Clear Call-to-Action
End your video with a strong call-to-action that guides viewers on the next steps, whether it’s visiting your website, signing up, or contacting you.
Conclusion
Whether you are simplifying complex concepts, highlighting your brand’s personality, or driving conversions, the right type of explainer videos can transform your communication strategy.
By leveraging best practices and creative examples, you can craft impactful videos that captivate audiences and achieve your goals.
Ready to create the next best explainer video? Start now!
