27 Jan 2025
With online videos reaching an audience of 92.3% of internet users worldwide in Q1 2024, it’s clear that video content has immense potential in global marketing strategies. However, creating a video without a script is like shooting arrows in the dark.
A good video script can help creators understand the outline of the video, the necessary elements required, dialogues, and tone clearly. If you are also creating videos and want to know how to write a video script, you are at the right place.
In this blog, we have gathered 5 expert tips on how to write a script for a video. But before we jump into the main topic, we will also take a look at what a video script is, why it is important, and the basics of writing a video script. So, don’t miss out, read this blog till the end.
What is a Video Script?
A video script is nothing but an outline of what message you want to deliver through a video. For example: suppose you are making a tutorial video, the video scripting will be done to explain to the creators about what steps will be shown on the screen, narratives, and visuals.
The Role Of Writing A Good Video Script
Now, let’s understand what it means to have a good video script! A well-crafted video script acts as the backbone of any impactful video production. A good video scripting will have a proper structure, ensure the message is given logically, and resonate with the audience.
Not only that, it captures attention but conveys emotions, and evokes desired responses from viewers. In terms of video production, good video scripting will help streamline the production process, avoid confusion during filing, and minimize errors.
Also, read this blog: How To Make Instructional Videos With No Prior Expertise
How to Write a Video Script - Understand Basic Steps
Now that we have understood what a video script is and its importance, it’s time to learn how to write a video script in 5 simple steps.
Step 1 - What is the purpose of your video?
Before you script the video, understand why you are making this video, what’s your goals? Are you trying to educate your target audience? Are you trying to persuade them to make a purchase? Write down the purpose of your video as it will help you make a good outline to achieve your goals. Example: If you are making an explainer video, you may want to craft a video script that has more straightforward language and simple steps.
Step 2 - Who is your target audience?
The next step in how to write a video script is understanding who your target audience is. For example, suppose you are a clothing brand specializing in women's wear, and the purpose of your video is to encourage women to purchase your latest lingerie collection. In that case, your target audience will likely include individuals searching for terms like “shop lace bras” or “buy women’s lingerie.”
For effective video scripting, understand your audience by analyzing their demographics, previous purchase history, and online behavior. This will help you craft your video script to address their specific needs and preferences, ensuring your video resonates and drives action.
Step 3 - Identify a problem
Your video shouldn’t directly talk about the solution or your product or services. It should also be about a problem and then a solution or how you can help them solve a particular problem. Therefore, understand the problem of your target audience and start video scripting by adding a hook (which is a relatable problem statement).
Example: If you're creating a video tutorial on making pancakes, start with an engaging hook like, “Ever wondered why your pancakes don’t turn out fluffy? Let’s understand that today!”
Step 4 - Give out your message
The next step in how to write a video script is to present your main message after addressing the problem. The message should be conveyed in simple, easy-to-understand language. For example, if the goal of your video is to teach your audience how to make pancakes, outline the steps in a clear and logical sequence.
Define each step with precision and describe the scenes that will accompany them. For instance, show close-ups of ingredients, the mixing process, and the cooking technique.
Step 5 - Call to action
Last but not least, the final step is to motivate your audience to take action - it can be anything like subscribing to your YouTube channel, making a purchase, leaving a like, sharing your video, etc. Based on what you want your customers to take an action, define your CTA and add it at the end of the video.
You might also like: How to Make Great Training Videos in 6 Steps [2025]
5 Essential Tips for Writing a Video Script
Sound Natural
If you are not aware of how to write a script for a video or not created one before then you are most probably going to write it just like a blog post. While blogging and video marketing may seem similar, they are quite different. A good video script ensures that your speaker sounds natural and conversational, not overly scripted or robotic. Before handing the script to the speaker, read each sentence aloud. This helps you ensure that it sounds natural and that every word flows smoothly when spoken.
Keep paragraphs short
Long paragraphs can be difficult to remember, even for your video production team. They not only complicate the video creation process but also make it harder for viewers to understand and retain the information. For those looking to learn how to write a YouTube script, it’s essential to break your script into bite-sized sections. This approach makes it easier for your team to follow during production and ensures viewers can easily grasp the message you're delivering.
Give information/make it valuable for them
Your viewers won’t spend time on your video unless it answers their questions, meets their needs, or exceeds their expectations. Video scripting should be such that it provides logical, value-driven information that compels viewers to watch. It should deliver your intended message in a way that educates, informs, or entertains, making the time they invest worthwhile.
Use appropriate visuals
Not every video requires a host delivering the message directly. The type of video you’re creating—whether it’s a tutorial, ad, or explainer video—determines the kind of visuals you should include. When writing your script, clearly specify the visual elements for each scene to align with the message. High-quality visuals not only enhance the viewing experience but also keep your audience engaged, encouraging them to like, share, comment, or even take the desired action.
Use artificial intelligence
Artificial Intelligence (AI) can be incredibly helpful for anyone learning how to write a video script. By using captions or descriptions, AI can generate scripts within minutes, which can then be edited and customized to suit your specific needs. Alternatively, you can create an outline of your video script, input it as a prompt, and let AI generate a complete video script for you. This not only saves time but also provides a solid starting point for your creative process.
You might also like to explore: 20 Expert Explainer Video Production Companies to Explore in 2025
Conclusion
Now that you have learned the essentials of how to write a video script, it’s time to put these insights into action. A well-crafted script isn’t just about words on paper—it’s the foundation of an engaging, impactful video that resonates with your audience.
From understanding your purpose and audience to adding value through visuals and logical information, each step plays a crucial role in creating a compelling video. Whether you are using traditional methods or leveraging AI tools, remember that your script should be clear, concise, and tailored to your goals.
Explore Trupeer.ai today and transform your video scripts into impactful, engaging stories that captivate your audience.
FAQs
What is the first step in how to write a video script?
The first step is identifying the purpose of your video. Determine what message you want to convey and the action you want your audience to take. This will help create a focused and effective script.
How long should a video script be?
The length of your video script depends on the type of video you're creating. A typical rule is 150-160 words per minute. Keep your script concise to maintain viewer engagement, especially for shorter formats like YouTube videos.
Do I need visuals in every video script?
Not necessarily. The need for visuals depends on the video type. For instance, tutorials and explainer videos benefit from detailed visual instructions, while storytelling videos may focus more on narration and dialogue.
Can I use AI tools to help me learn how to write a video script?
Yes, AI tools can assist in generating video scripts quickly. You can provide an outline or specific prompts, and AI will create a draft, which you can refine to suit your needs.
How do I ensure my script sounds natural when spoken?
To ensure your script sounds conversational, read it out loud during the drafting process. This helps identify awkward phrasing and ensures the script flows naturally when spoken by the presenter.
