Video is a top channel for your business to spread awareness and generate leads, which is why over 84% of marketers say video directly increased sales. 
Creating traditional marketing videos can be challenging and time-consuming. But it doesn’t have to be.  Can you flip the script? Can you make marketing videos by yourself?
What if we say yes?  You can make straightforward videos for marketing within minutes. 
Hang on tight as we share different types of B2B marketing videos.  Plus, we show you how to record and edit marketing videos without technical expertise and at 1/100th production cost. 

10 Types of Marketing Videos You Can Make Yourself 

1. Explainer videos 

Explainer videos break down complex concepts and products into digestible, engaging content. Typically short (1-2 minutes), they quickly demonstrate your value proposition, making them perfect for introducing your brand or explaining a new product. 
Whether animated or live-action, these types of marketing videos typically address customer pain points and provide clear solutions. By simplifying complex ideas, explainer videos help increase customer understanding, engagement, and ultimately, conversions. 

2. Customer testimonial videos 

What’s the ROI of testimonial videos?  78% of enterprise organizations realize an ROI of 100% or more from their investment in testimonial videos. What’s the reason behind the success? 
A video testimonial is a recorded short clip of a customer talking about a pain pain and how your product/service solved it. 
Think of them as a personal recommendation from a friend—because, let’s face it, we trust people over brands. Testimonial videos capture those genuine moments, sharing authentic stories that make it easy for people to relate. 

3. Product demo videos 

Although they’re relatively short (between 1-3 minutes), product demo videos walk the viewers through the product in action and tell the audience what it does and why they need it. 
This type of B2B marketing video mentions key features and benefits with engaging visuals and a clear product walkthrough. The best part? They will spark interest whether the viewer is browsing your website, scrolling through social media/their email, or attending a sales pitch.
Tips for creating high-converting product videos for marketing by yourself: 

• Cap the length between 1-3 minutes 

• Demonstrate the product in action for an actual use case 

• Use simple, clear language when writing the video script 

• Ensure high-quality production 

• Add a strong CTA 

• Tailor it to your audience 

Here’s a product demo video for the SEO tool Semrush using an AI video generator: 
Sign up on Trupeer for free to create product demo videos without technical expertise.

4. Onboarding Videos

What after a new user signs up for a free trial of your product? You want to walk them through the setup and key features in a few steps so that they start getting value from Day 1. 

Onboarding videos do that. They guide new users through the early stages of their journey with your product. Especially when there are multiple features, you don’t want to leave the user to figure out everything themselves. The onboarding video reduces confusion and keeps the user engaged, boosting retention. 

5. Behind-the-scene (BTS) videos 

Whether it’s a product development process, team brainstorming session, or event preparation, BTS videos make your audience feel like they’re part of the experience. 

BTS content also works well on social media, where consumers love quick, informal, and humanized engaging content—connecting with their favorite brands on a deeper level. 

6. Social media marketing videos 

From a brand’s perspective, how powerful are social media marketing videos? 
Over 93% of marketers say video marketing has given them a good ROI and 96% believe video has increased brand awareness. 
A marketing video made once can be reused across social media platforms. With multiple tools to record and edit these videos, it’s easier than ever to dip your toes into social media videos. 
Types of social media marketing videos vs platforms 

7. Event highlight videos

How do you extend the life of an event after its conclusion? 
You’ve put so many resources into hosting the incredible event (product launch, conference, or trade show). How do you keep getting the maximum bang for your buck? 
The answer: event highlight videos.  Capture the best moments from live events. Show key speakers, memorable interactions, and what your customers had to say. 
Next, repurpose these marketing videos across social media and email campaigns to amplify the reach. 

Read more: 10 Best AI tools that make you a digital powerhouse

8. New feature announcement videos

When you launch a new feature, you’ve done all the groundwork.  Built the feature. Beta tested it. 
Created press releases. But what if no one knows about the launch? A new feature announcement video is a type of marketing video that you use to build excitement around it, ensure your users discover the feature, and start using it.
Rather than just sending out an email or posting an update, a well-crafted video gives you a dynamic platform to showcase the feature in action. It allows you to engage your audience visually and emotionally, providing a clear, concise explanation of what’s new, how it works, and—most importantly—why it matters to them.

9. Company culture videos 

A company culture video is like a Swiss knife. From attracting top talent to boosting brand loyalty and positioning yourself as an industry leader, this marketing video checks every box.
It showcases your work environment, values, and team dynamics, giving potential hires a taste of what it's like to work with you. It's a window into your company that speaks to the kind of people you’re looking to bring on board.
It is also a trust-building asset. In an era where consumers crave authenticity, a company culture video is your chance to show the real people behind your brand—humanizing your business and making it relatable. 
A single marketing video that you can repurpose across recruitment campaigns, social media, PR initiatives, and even investor presentations.

10. How-to guide videos

How-to guide videos break down complex processes into simple, easy-to-follow instructions. These marketing videos can also be evergreen content, continuously serving customers with valuable insights.  To make your how-to guide video work harder for you, try turning it into an exclusive resource you can offer in exchange for email sign-ups. This way, you’re growing your email list while providing value. Another great idea is to integrate the video into your product demos or onboarding process so new users get the hang of things immediately, helping them stick around longer. 
Want to take this a step further by making it interactive? Add clickable links or video cards so users can dig deeper without interrupting the flow. 
You can also share this marketing video on community-driven platforms like Reddit or Quora, where potential customers are already asking questions. 

How to Create Marketing Videos Using Trupeer 

As a marketing video maker, Trupeer helps you create professional software marketing videos effortlessly by transforming screen recordings into polished content. Here's how you can use it:

Step 1 - Record: Use Trupeer’s Chrome extension to capture your screen and start the process
Step 2 Edit: Customize the video with AI-generated voiceovers, music, backgrounds, and automatic zoom effects. You can tweak the script and enhance the content as needed
Step 3 Generate: Once satisfied, download the video in various formats (PDF, Word, or Markdown) or export it for your marketing campaigns

By automating most of the video creation process, Trupeer makes it easy to produce high-quality, engaging marketing content without the need for advanced technical skills or expensive software. 
Trupeer helps you create impactful marketing videos in minutes, ranging from product demos, how-to guides, to digital marketing videos and everything in between. 

Read more: 10 Best screen recorder Chrome extensions 

Making Marketing Videos is Easier than Ever with Trupeer 

Imagine your team creating highly impactful marketing videos that lead to engagement and ultimately translate to sales.Whatever the type of digital marketing videos you need, made in a few clicks, at a fraction of the cost, and with no technical expertise needed. Trupeer makes this possible. 

The ease of creating professional videos for marketing quickly and affordably means you’re standing out and leading the way with higher conversion rates.
Here’s how you can use Trupeer to create marketing videos: 

✅ Record and edit studio-quality marketing videos at 1/100th of the cost 
✅ Add a realistic voiceover that automatically syncs to your recording
✅ AI converts your raw script into a professional one
✅ Add Heygen avatars to your videos 
✅ Personalize the look and feel of your marketing videos 
✅ Translate into 30+ languages and accents for your global audience 

To create highly impactful marketing videos at scale, sign up on Trupeer for free. 

Frequently Asked Questions (FAQs) 

1. What are marketing videos?

Marketing videos are visual content created to promote and advertise products, services, or brands. They encompass various formats, including explainer videos, product demos, testimonials, and advertisements, aiming to engage audiences and drive conversions.​

2. Why are marketing videos important?

Marketing videos capture attention, convey messages effectively, and enhance engagement. They can increase brand awareness, build audience trust, and significantly boost conversion rates.

3. How can I measure the ROI of my marketing videos?

View count: Number of times the video has been watched.​
Engagement rate: Likes, comments, shares, and overall interaction.​
Conversion rate: Percentage of viewers who took the desired action.
Retention rate: How long viewers stay engaged with the video.
Click-Through Rate (CTR): Number of clicks on embedded links or CTAs

4. How can I create marketing videos by myself? 

Use a marketing video maker like Trupeer to record, edit, and publish high-quality videos at 1/100th of the cost. Trupeer also adds a professional voiceover to your screen recordings. Trupeer AI then converts raw scripts into professional videos. You can also add customizable backgrounds and automatic zoom effects. 

5. Can Trupeer help me create videos for multiple marketing platforms?

Yes. Trupeer is designed to help you create videos tailored for multiple marketing platforms, from social media to websites and email campaigns. You can customize your video’s format, style, and content to suit the specific requirements of each platform, ensuring maximum impact across all your marketing channels.