22 Jan 2025
Lights, camera, action!
We all know that creating engaging video content isn’t just about hitting records and hoping for the best. It’s about understanding what makes your audience tick and keeping them glued to the screen.
Video content has taken over!
Product explanations, walkthroughs, ads, and entertainment are all being delivered through video. On YouTube alone, there are over 14 billion videos, and that's not even factoring in Facebook, Instagram, and other platforms. The reason for this shift is real simple. People remember 95% of what they watch in a video, compared to just 10% from reading
But just creating a video is no longer enough. If your video is not captivating and engaging enough, it would end up getting lost in the sea of videos told above. So we cumulated 8 tips to create engaging video content.
8 Tips to create engaging video content
It doesn’t matter if you’re looking to create engaging content for a product launch or simply boost your social media presence to increase video engagement, these 8 tips are key to making sure your content stands out.
Know your audience
The first step is to understand your audience. This means to know what their pain paints are or the challenges they face. For instance:
Are they HR professionals looking for seamless onboarding solutions?
Team leaders eager to streamline performance management?
Are you speaking to aspiring entrepreneurs?
Looking to share some laughs?
Understanding who you’re speaking to and what they need, allows you to tailor your product demo video for maximum engagement. The more relevant your content is, the more it’ll increase video engagement. So, put yourself in their shoes. Then your content will be a perfect fit, every time!
Start with a strong hook.
The first few seconds of your video are crucial. This is when you need to grab attention and set the stage for the rest of the content. Don’t just introduce your video, instead make it click-baity. Ask an intriguing question, present a challenge your audience faces or even give a statistics that is interesting to your audience. For example: “Tired of watching your videos get lost in the feed?”
This immediately sparks curiosity and encourages viewers to keep watching to find the solution.
Keep it short and sweet
Make every second count! Ever been stuck watching a video that felt like it was never going to end?
We’ve all been there! Keeping your videos concise and punchy is essential. If you’re wondering how to make a video longer without losing engagement?
Here's the secret: don't!
Instead, focus on delivering value in every second. If you can pack all the right info into 2-3 minutes, you’re golden. Remember, video engagement thrives when you respect your viewers’ time. No need to drag things out, keep them on the edge of their seat by making every second worth their while.
Focus on visual appeal
When you create engaging video content, it’s not just about what you say, it’s about how you say it. Your visuals should be as engaging as your script!
Think vibrant colors, dynamic backgrounds, or interesting props that add layers to your story.
For instance, if you’re showcasing a product, don't just add screen recording and talk about it, show it in action by zooming in on the sections you are talking about!
The more visually captivating your video, the more likely viewers will stick around. Engaging video content is all about creating a visual experience that complements your message and keeps people’s eyes glued to the screen.
Tell a story
People love stories and they are more memorable as well. Instead of simply listing features, build a narrative. Great product demos don’t just list features, they actually tell a story.
For example, “Imagine managing a team without the chaos of endless emails and missed messages. With this new tool, you can streamline communication and increase productivity.”
This approach makes your video more engaging and relatable. A compelling story keeps the viewer engaged by showing how the product improves their day-to-day life, rather than just listing features.
Use dynamic editing
Keep your video visually engaging by using creative editing techniques and even using a video generator solution like Trupeer. Jump cuts, animations, or on-screen text can highlight key points and maintain viewer interest. The idea is to keep things visually dynamic without overwhelming the viewer. But editing should serve the content, and it should not steal the spotlight. This is why use editing creatively, it can keep the flow interesting and help reinforce your message.
Call to Action
Your product demo video shouldn’t just end with a “Thanks for watching!” Always include a strong, clear call to action (CTA). Encourage viewers to take the next step, whether it’s signing up for a free trial, scheduling a demo, or downloading the app.
For example when we create a demo video of Trupeer we leave the CTA as:
“Ready to see Trupeer in action?
Click the link in description to start your free trial today and experience the result of engaging product videos!”
A solid CTA invites viewers to act, ensuring that your demo video doesn’t just inform. But instead it drives action.
Optimize for mobile
With more than half of video content being consumed on mobile devices, it’s essential to optimize your video for smaller screens. Ensure that your text is large enough to be read on a phone, and consider whether your visuals will look good on a horizontal and vertical screen. Mobile-friendly video ensures that you’re not leaving potential viewers behind, no matter what device they’re using.
Start creating videos that captivate
Creating engaging video content isn’t just about pushing “record” and hoping for the best. It requires a thoughtful approach to capture attention, convey value, and keep viewers interested from start to finish. By implementing these 8 tips, you’ll be well on your way to crafting videos that not only engage but also resonate with your audience.
Start Now https://www.trupeer.ai
